During the last 9 years of his successful career, Advertising Photographer Jorge Parra has been working on a series of photographic projects in Architecture and Interior Design, mostly focused on the Leisure and Luxury markets, shooting Hotels, Spas, Restaurants, as well as private residences and vacation villas, both for direct clients and for agencies and magazines.
Jorge is well known as a People Photographer, shooting Advertising, Fashion, Beauty, Portraits and Lifestyle Photography for over 2 decades. However, a number of Creative Directors as well as Architects and Designers, who recognize and value Jorge’s vision, have been pushing him out of his comfort zone, by inviting him to shoot architectural and interior design projects. The logic behind these requests was the interest of these creatives in exploring different approaches to photographing from a fresh perspective.
In addition to these creative challenges, Jorge has been traveling around the world, shooting some large-scale fantastic Lighting Design Projects for public spaces in distant cities like Ankara in Turkey, Dublin in Ireland, Madrid, Spain and new projects are being photographed in the USA. Dubai and Italy will be next. Lighting Design Photography is an area where only a few photographers have been successfully involved.
The resulting body of work includes visuals for Conde Nast Traveler, Luxe Magazine, Hilton Hotels, SLS Hotels, Mandarin Hotels, Ritz Carlton Hotels, luxury publications and advertisements, plus several travel and luxury commercial and private residential projects, plus the unique lighting design projects.
Jorge 's next and natural phase for The Synthetic Habitat Project involve a fine blend of Fashion and Architecture, both Stills and Motion, putting together all his skills, in an ongoing series of images to be published in the near future.